Analysis Of Magazine Advert: The Stone Roses

Open publication - Free publishing - More roses

The advert for the 20th century edition of the selftitled debut album from The Stone Roses.

It follows all the conventions of an advert- Release date, reviews, where to buy, record label, title, logos and website and also follows the rock genre convention of not showing the actual band. The image is actually the CD cover, a John Squire piece influenced by Jackson Pollock, entitled "Bye Bye Badman". This was used, as the cover was voted in the top 100 covers of all time according to Q magazine and the lemons became a significant image and logo for the band, which refer to the 1968 riots in Paris where the rioters used lemon juice as an antidote to the tear gas. This intertextuality to Jackson Pollock and the artwork refering to the Parisian student riots add a depth to the band and signify that they aren't just another meaningless group from Manchester.

There is a three part list which uses alliteration at the bottom "Re-Mastered. Re-Packaged. Re-Discovered" which is a classic rhetoric selling technique in advertising. This is also in the red white and blue featured on the stripes at the side of the advert, another significant image for the band. Whats also interesting to look at is how the reviews are placed on the advert, the text has been insterted on images of badges as badges were a big accessory in the late 80's and 80's amongst the Brit-Pop, Indie rock audience.

This CD is for fans of The Stone Roses from back when it first came out, therefore, by using the familiar images and colours, this would spur the relation of the audience to the CD, creating nostalgia for what was one of the most influential albums in British music history.